Bay Area Marketing

admin answers:

Marketing is the overall campaign for an item/location etc… From tv to banners and getting radio commercials and creating a feel by donating money to the local baseball team, Marketing does it all, and advertising is a small part of that.

What you want to be is a graphic designer.

admin answers:

“Marketing is all the exhilarating big things and all the troublesome little things that have to be done in every nook and cranny of the entire corporate organization in order to achieve the purpose of attracting and holding a customer.” Theodore Levitt.

Yes, marketing is fun, and right now with the speed of technology, the media landscape is changing dramatically and customers are driving the interactions. Thus, in order to be a good marketer today and excel at what you do, and answering your question, meet lots of people, you must be skilled in many areas.

Integrated marketing communications, for example, which may defined as a holistic approach to promote buying and selling in the digital economy, includes many online, including e-campaigns or programs from search engine optimization, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV, and offline marketing channels, including traditional print, mail order, public relations, industry analyst relations, billboard, radio, and television.

I’d recommend reading as many books on the subject as you can and taking courses, on and/or offline, only however, if they add value. Some of the best experience is hand’s on. Jump in there and get a job first learning what you’d like to do first hand. You can then decide if it’s right for you and develop excellent experiential tools of the trade.

Good luck!
Christina www.getsavy.com

admin answers:

The American Management Association (AMA) provides 12 certificate programs in professional areas. Those who hold an AMA certificate are recognized as having in-demand expertise in the business world. To complete the program, three seminars in one area of focus must be completed within two years.

Management Certificates
The AMA’s Business Management for Technical Professionals certificate is meant for professionals who want to combine their technical proficiency with management skills. Seminars to choose from include Managing a World-Class IT Department and Effective Technical Writing. The Management Excellence certificate is for professionals who hope to expand their business through improved management skills. Available seminars include Delegation Bootcamp and Management Skills for New Managers. Students of the Strategic Alliance Management certificate program will take seminars such as Developing Executive Leadership and Responding to Conflict: Strategies for Improved Communication.

Supervisory Certificates
The AMA’s Administrative Excellence certificate is for executive support staffers and administrative assistants who want to take on additional responsibilities. Seminars to choose from include Business Writing for Administrative Professionals and Successful Meeting Planning. The Supervisory Excellence certificate is for professionals who want to hone their supervisory skills. Available seminars include Making the Transition from Staff Member to Supervisor and Confronting the Tough Stuff — Management Skills for Supervisors. The Project Management certificate is for marketing professionals who want to become proficient in their fields. Available seminars include Business Analysis Fundamentals and Best Practices for the Multi-Project Manager.

Business Skills Certificates
The AMA’s Business Communication certificate is for any professional who hopes to develop their communication skills in the workplace. Seminars to choose from include Getting Results Without Authority and Effective Executive Speaking. Students of the Human Resources certificate program will be offered seminars such as Recruiting, Interviewing and Selecting Employees; Training the Trainer; and How to Conduct Effective Workplace Investigations. The Leadership certificate is meant for professionals who are already managers or executives and who wish to improve their leadership skills. Available seminars include Leading Virtual and Remote Teams and The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results.

Capital Certificates
The AMA’s Finance certificate is for professionals who do not have a financial role but who wish to understand their business’ financial dynamics. Seminars to choose from include Effective Internal Auditing and the AMA’s Budgeting Workshop. The Marketing certificate program teaches how to strategize and apply marketing tactics in an effort to promote business. Available seminars include Planning and Developing New Products and Market Research — How to Get the Right Data to Make the Right Decisions. The Sales certificate program is for both new and experienced salespeople who want to advance their careers. Available seminars include Strategic Sales Negotiations and Territory and Time Management for Salespeople.

Contact
You can contact the AMA by visiting them online at amanet.org or by calling (877) 566-9441. Don’t forget to ask about their discount pricing packages.

Read more: American Management Association Certification | eHow.com http://www.ehow.com/about_6546235_american-management-association-certification.html#ixzz1VyPw24p3

admin answers:

A master’s degree in marketing and some experience running a small business would mean you should have plenty of experience under your belt. In this case, in terms of marketing opportunities at large and profitable companies, a person with your background should at the very least be a marketing manager. Marketing managers are typically roles that require a minimum of five years of industry experience and often require MBA’s or other advanced degrees. Depending on the industry, a marketing manager of your experience level should expect anywhere between 90K – 140K per year.

Marketing as a field provides a very wide range of salaries. Entry level positions in marketing can pay anywhere between 30K-80K, and that range doesn’t get any easier as you climb up. The reason is that for any given position in marketing, the rule is simple: if you’re really good and you can prove that you are, you’ll get offered the maximum. Most people don’t, and that’s why there’s such a range.

Be prepared to fully and effectively market yourself upon graduating. Know how to articulate your unique value to the employer and communicate the attributes that set you apart from the other applicants. I’d say your small business background is a good start in terms of differentiating yourself.

admin answers:

You can test how well PPC works for you with a very short test, $100-$200.

I recommend going with Google/Yahoo Paid advertising for it’s wider audiences.

Create your most compelling ad copy and target popular keywords in your space.

Implement the conversion tracking code provided by Google / Yahoo on your “thank you” / sales lead page.

You’ll be able to determine the ROI of PPC within a short time, and short spend.

Hope this helps!

admin answers:

I got this advice myself cause I was thinking like you. For most Americans houses are not made to be a money making device. Live where you want and sell only if you need more space or need to move areas. If you try to hit the real estate market just for profit you might very well get burned. You are safe in most California markets, so dont worry about a huge decline if you live in LA, SF, SD ect. Also dont let someone sell you on taking money ut of your house. You will pay more in interest than you will make in safe investments

admin answers:

The trick is to focus your previous work/volunteer experience on what the Target position is looking for, customer service. There’s also a lot of information here. A hiring manager will spend less than a minute skimming a resume, so you want to make sure they see items that will sell you as being great at the job they’re looking to fill. Perhaps you could eliminate the oldest positions if they don’t help you get this job (like babysitting, volunteer reader). I would aim to fit everything on 1 page.
You’ll also want to use consistent formatting and the same verb tense throughout.

Objective
To utilize my customer service, organizational and leadership skills as part of the dynamic and energetic Target team.

Work Experience
Student Teacher at Opera Piccola/“I GO!” Poetry Leadership Group, 2007-2010
• Facilitated workshops encouraging self esteem, positivity, public speaking, self expression and leadership skills through poetry to youth throughout the bay area.
• Responsible for booking, coordinating, designing curriculum, poetry performances, community workshops, facilitating meetings and creating websites.
• Interacted and communicated effectively with both children and adults.
• Managed and supervised rehearsals and productions
• Insured motivation involvement and participation of all participants
• Created marketing strategy to increase the “I GO!” brand

Volunteer Experience
Dining Room Volunteer at Society of St.Vincent De Paul of Alameda County, Jan 2011-present
• Served hot meals to the less fortunate
• Oversaw dining room
• Cleaned cafeteria and washed dishes
• Maintained guest satisfaction by acknowledging needs and answering questions

East Bay Depot for Creative Reuse, Jan 2011-May 2011
• Maintained store appearance by keeping materials organized
• Created and maintained signage
• Solicited and sorted donations
• Assisted office personnel with mailings, phone calls, etc.

East Side Arts Alliance/”HollaBack” Open Mike, 2007-2010
• Cleaned area before ShowTime: Sweeping, wiping tables
• Helped Set up chairs, refreshment tables, donation station
• Hosted show when main host was unable to attend
• Distributing flyers throughout the neighborhood to increase attendance

Home Care Provider, 2002-2011
• In-home care aide for individual with depression dystonia
• Prepared well balanced meals
• Provided services including daily physical care, companionship and housecleaning.

Volunteer Reader at Santa Fe Elementary, 2001-2003
• Read stories to enhance kindergartner’s ability to read

Baby Sitting, 2005-2006
• Provided child care for multiple families

Education
Oakland Technical High School, Oakland, CA, Graduated 2008

Activities /Skills
• Reliable, dedicated, hard working team player
• Proficient in Microsoft word and Internet
• Familiar with social media tools such as Twitter, Blogger, MySpace, Face book etc.

admin answers:

If your not a MOTIVATED seller ride it out. It only has been around a couple of months. I would stay on top of the comps in the area. If houses are selling all around you for top dollar I would locate some people to be dead honest about they opinion concerning your home. Something my be a little off and may be the reason why your house isn’t the one buyers are choosing. Better yet go check out some listed properties. See how your home compare to those and keep your eye on them. Also always have your home in show mode if not already. Counters cleared, no pictures of kids and family ect. Make it as neutral as possible. No personal stuff if you can help it. When people are going to spend over a half a mil they get picky.

Good Luck

admin answers:

You sound fairly nice. You seem like a cool guy. I’d guess/say that maybe your available time (being only Friday) may not be enough to get out there and meet people (ladies). Though I’m sure you get out enough. Or maybe you’re too picky. That’s what I get a lot. Hope I helped.

admin answers:

I would say that the real reason for that is that you major outlet for most people is ESPN and they are homers for the Sox and Yankees…they still cover ManRam like he is on the Sox and they seem to like to disrespect the teams that are doing better because they are not the Sox or the Yankees. As far as the LA market, there is so many other things to cover in LA (movie stars…) that sports do not get the coverage that they do in Boston and NY, a lot of nationwide stories are collected from the writers in Boston and NY so you have papers nationwide jumping on board the train.

I think the Angels should not be surprising anyone at this point but due to the lack of coverage which I find to be LESS than what the Rays get at this point (the Rays get coverage because everyone is predicting their demise), which is horrible considering that the Angels should be the model of what to do to build a franchise. They have pitching, both starting and bullpen, plus the offense that can play both a long ball game and a manufacture game….they have it all!