Bay AreaNEW FEATURE: Facebook.NewMarketing.us
Some call Facebook and Twitter the ‘new email’.
It any case, it’s a market not to be missed for business. It’s the fastest growing marketing platform and ad agencies are now diverting more funds towards Facebook advertising than all other ad media. And, FACEBOOK HAS CHANGED TO FACEBOOK TIMELINES! Don’t be left behind! We’ve got all the latest tools to present stunning new business pages and mobile apps for this, too where we can convert your existing Facebook page or begin a new timeline page . Facebook is new and still under-valued as most cost-effective. For more info http://www.Facebook.NewMarketing.us or call 1-888-422-6876
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Ruth asks…
What element of the marketing mix do you think is most critical when positioning products or services to your target market? Why?
Internet, Online, Web – Call it what you will but ONLINE ADVERTISING is here to stay, quickly replacing print marketing such as newspaper, phone book yellow pages and even radio and TV advertising.
You must have at least a web page and make sure it’s optimized.
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The mix is a bundle of variables which are offered to the customer. These include the product or service itself (its advantages); its availability (the place where and when it is available, delivered or distributed); its image (the way it is promoted) and, of course, the price which should be charged.
These are some of the ingredients which a marketing manager must mix together when optimising a limited amount of resources.
What is the best mix? A marketing manager has to juggle resources and decide on the best marketing mix. Should money be spent or forfeited on: reduced prices? Improved products? New delivery trucks? Or maybe invest all your money in a high risk TV advertising campaign?
Did you recognise the 4 Ps just there? In 1960 Jerome McCarthey presented the 4 Ps to the world. Since then marketing managers around the world have become familiar with them. Can you recall them?
In addition to the 4 Ps, there are other approaches to the mix. These are explored under ‘Different Approaches’ subtopic as shown in the title map.

Richard asks…
Marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper marketing “mix” that meets the needs of that segment. Discuss how this is achieved.
The Marketing Mix is known the elements that make up the marketing process. They include:
Price
Product
Place
Promotion
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Thomas asks…
I am creating a new product which is an interactive science and math game to help kids ages 6-12yrs old with their homework. I am trying to come up with a target market besides age and kids who are getting low grades in these subjects and the marketing mix. I so do not understand the Marketing Course and need help with the target market and marketing mix. Please help me since I hae never created a new product marketing plan.
1)Look at the age and gender of the people who use your product. You can do this by surveying the consumers or deciding what age and gender you want to attract to your product.
2)Find out your consumers’ education and income levels. You may be able to market differently to those who have earned a college degree versus those who haven’t and to those who are in a high income bracket versus those who aren’t.
3)Notice the marital status and family life cycle of your target consumers. Find out whether they are single, newlyweds, have been married for many years, or have children or grandchildren. Each type spends money differently.
4)Look at the ethnic and religious background of the people who use your product. This may not make a difference in many cases, and is often good to know.
5)Put all the demographic information into a customer demographic profile. For example, you may find that your target market includes people in their 30s and 40s who graduated from high school, have a middle class income and are married with young children.
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Quote of the Year:
Hi all wondered if you could help: Our small company arranged marketing courses for people and we have not been receiving many enquiries from 2 of our locations, any ideas how we could go about increasing enquiries? Marketing ideas etc? thanks
Sounds like you need to get some data first. Trial & error is an expensive way to spend marketing dollars & effort, and sometimes it can do your brand more harm than good.
I kinda agree with an earlier poster – hire people who are good at marketing. And a good marketer already KNOWS what people will respond to and HOW to reach them best BEFORE pitching the value prop or judging the results.
Start off by interviewing your market – current customers are a good start. What were the reasons why they bought your product/service? How did they learn about it? What made them move when they did? Are there key
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