TEXT MARKETING – THE NEW FRONTIER
7-15% Action =Sales
from only $99
You may have noticed, recently, the addition of 5 or 6 -digit ‘short codes’ like ‘411247’ plus keywords such as‘SONICF1’ (as pictured above) in print advertising. Get ready to see more and more of these on billboards, signs and other print ads, similar to when you first started seeing email addresses and URLs some 10-15 years ago. Text marketing is destined to become the new ‘email advertising,’ only even more successful than email ever was. Why? Cell phones are the one thing that people are in contact with virtually 24 hours, ie you always have a captive
audience and readership is currently averaging 97%! (Email is 1-7%)
HOW IT WORKS? Simple.
1) The advertiser is assigned a ‘short code’ (usually five digits, e.g.’ 87365’) and a relevant keyword, e.g. ‘COUPONS’
2) LIST BUILDING: We run a campaign for the advertiser in various media, inviting people interested in receiving FREE Coujons and relevant info to ‘text message’ said keyword to the aforementioned ‘short code’
3) TEXT ‘BLASTS’: Once a sufficient ‘customer list’ has been ‘captured’ we begin a series ‘ campaign’ of weekly (orany time frame) text messages.