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In its 2010 study, we learned that Internet Marketing has replaced the old, traditional print (newspaper and phone book ) along with broadcast TV and radio , as the top ad media of choice by business and consumer alike – and more cost-effective (Ad-ology), with direct mail a close second. . Now , within the top-ranked INTERNET, Ad-ology has broken down the internet by category, showing email marketing still leads the way, along with website development (SEO) and mobile marketing coming on strong. Coupon Country and YellowPagesCoupons.net feature these top marketing platforms at unbelievably low rates 1-888-422-6876.
According to Ad-ology’s survey, the top places where small businesses will put their marketing dollars in 2011 are e-mail marketing (72.7 percent in 2011 vs. 56.6 percent in 2010) and company website development (70.5 percent in 2011 vs. 57.7 percent in 2010).
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In a social media world, it’s nice to hear that small companies are putting energy into their websites and e-mails. After all, websites don’t build themselves. And as Tim Berry said in an earlier post on Small Biz Trends, “e-mail is the backbone of social media.”
Optimism and New Advertising
Additionally, the forever optimistic small-business community expects more sales this year (more than 56.2 percent). Simultaneously, they seem to see some relatively untapped, cost-effective digital options like online videos, as well as increased mobile advertising, as viable marketing options this year.
45 percent of businesses plan to use online video in their marketing in 2011, vs. 28.4 percent in 2010.
35.9 percent of small businesses surveyed plan to use mobile advertising in 2011, vs. 21.3 percent in 2010.
Only time will tell whether these goals come to pass, but since more days of 2011 are ahead of us than behind us, seeing what other small businesses plan to do can be a gift for the strategist. How will you market yourself in 201
TOP ADVERTISING CHOICES – Internet – Email Marketing , Website Development, Text Marketing
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___FREE TEXT MARKETING (value $99./mo.) – The new, powerful and growing ad medium boasts a 97% readership, destined to become the new email advertising, only more successful (email has only 1-10% readership) very soon. Note the growing number of 5 or 6-digit ‘short codes’ and QR bar codes on print ads and signs. People are in contact with their cell phones virtually 24/7 giving text marketing the most captive audience of all media
___ FREE EMAIL Blasts ($99. VALUE/ mo.) – Opt-in email is stil one of the most popular ad media. No, it’s not spam email. We’ve built (and still building) a list of thousands of receptive coupon users. We blast your coupon/message 2-4x per month – how can you go wrong for FREE, let alone $99 to reach permission-based email prospects?
___ FREE MOBILE Marketing – Along with Text Marketing, it’s the new big thing. By next year it is expected that more people will be shopping from their cell phones than from their PCs. And mobile buyers spend 3x as much as do PC users, according to recent Neilson study. Our websites and your Web Pages are OPTIMIZED for cell phone use.
___ FREE Mobile Apps Coupon Country / BayAreaCoupons.info/YellowPagesCoupons.net has a new apps . Cell phone users upload our mobile-friendly apps to access your web pages for instant, frequent shopping from their phones . We can also design an individual app for a nominal charge.
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