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Some call Facebook and Twitter the ‘new email’.
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TOP ADVERTISING CHOICES – Internet – Email Marketing , Website Development, Text Marketing

In its 2010 study, we learned that Internet Marketing has replaced the old, traditional print (newspaper and phone book ) along with broadcast TV and radio , as the top ad media of choice by business and consumer alike – and more cost-effective (Ad-ology), with direct mail a close second. . Now , within the top-ranked INTERNET, Ad-ology has broken down the internet by category, showing email marketing still leads the way, along with website development (SEO) and mobile marketing coming on strong. Coupon Country and YellowPagesCoupons.net feature these top marketing platforms at unbelievably low rates 1-888-422-6876.

According to Ad-ology’s survey, the top places where small businesses will put their marketing dollars in 2011 are e-mail marketing (72.7 percent in 2011 vs. 56.6 percent in 2010) and company website development (70.5 percent in 2011 vs. 57.7 percent in 2010).

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In a social media world, it’s nice to hear that small companies are putting energy into their websites and e-mails. After all, websites don’t build themselves. And as Tim Berry said in an earlier post on Small Biz Trends, “e-mail is the backbone of social media.”

Optimism and New Advertising

Additionally, the forever optimistic small-business community expects more sales this year (more than 56.2 percent). Simultaneously, they seem to see some relatively untapped, cost-effective digital options like online videos, as well as increased mobile advertising, as viable marketing options this year.

45 percent of businesses plan to use online video in their marketing in 2011, vs. 28.4 percent in 2010.
35.9 percent of small businesses surveyed plan to use mobile advertising in 2011, vs. 21.3 percent in 2010.
Only time will tell whether these goals come to pass, but since more days of 2011 are ahead of us than behind us, seeing what other small businesses plan to do can be a gift for the strategist. How will you market yourself in 201

TOP ADVERTISING CHOICES – Internet – Email Marketing , Website Development, Text Marketing

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Bay Area Backlinks – Your Questions About Marketing Mix – BAY AREA BACKLINKS

Ruth asks…

What element of the marketing mix do you think is most critical when positioning products or services to your?

What element of the marketing mix do you think is most critical when positioning products or services to your target market? Why?

admin answers:

Internet, Online, Web – Call it what you will but ONLINE ADVERTISING is here to stay, quickly replacing print marketing such as newspaper, phone book yellow pages and even radio and TV advertising.

You must have at least a web page and make sure it’s optimized.

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and YellowPagesCoupons.net

The mix is a bundle of variables which are offered to the customer. These include the product or service itself (its advantages); its availability (the place where and when it is available, delivered or distributed); its image (the way it is promoted) and, of course, the price which should be charged.

These are some of the ingredients which a marketing manager must mix together when optimising a limited amount of resources.

What is the best mix? A marketing manager has to juggle resources and decide on the best marketing mix. Should money be spent or forfeited on: reduced prices? Improved products? New delivery trucks? Or maybe invest all your money in a high risk TV advertising campaign?

Did you recognise the 4 Ps just there? In 1960 Jerome McCarthey presented the 4 Ps to the world. Since then marketing managers around the world have become familiar with them. Can you recall them?

In addition to the 4 Ps, there are other approaches to the mix. These are explored under ‘Different Approaches’ subtopic as shown in the title map.

Richard asks…

How does a company design the proper marketing mix?

Marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper marketingmix” that meets the needs of that segment. Discuss how this is achieved.

admin answers:

The Marketing Mix is known the elements that make up the marketing process. They include:
Price
Product
Place
Promotion

Bay Area Marketing and Coupon country offer a most cost effective marketing mix of  the new internet and direct mail media, TOP 2 RATED AD MEDIA…. CALL 925-284-7168 OR EMAIL:

 

Thomas asks…

How do you create a Target Market and Marketing Mix?

I am creating a new product which is an interactive science and math game to help kids ages 6-12yrs old with their homework. I am trying to come up with a target market besides age and kids who are getting low grades in these subjects and the marketing mix. I so do not understand the Marketing Course and need help with the target market and marketing mix. Please help me since I hae never created a new product marketing plan.

admin answers:

1)Look at the age and gender of the people who use your product. You can do this by surveying the consumers or deciding what age and gender you want to attract to your product.

2)Find out your consumers’ education and income levels. You may be able to market differently to those who have earned a college degree versus those who haven’t and to those who are in a high income bracket versus those who aren’t.

3)Notice the marital status and family life cycle of your target consumers. Find out whether they are single, newlyweds, have been married for many years, or have children or grandchildren. Each type spends money differently.

4)Look at the ethnic and religious background of the people who use your product. This may not make a difference in many cases, and is often good to know.

5)Put all the demographic information into a customer demographic profile. For example, you may find that your target market includes people in their 30s and 40s who graduated from high school, have a middle class income and are married with young children.

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“Your (internet) coupons are killing me!”

Quote of the Year:

(Last night I got this frantic call to stop running his internet ad…)

“Your (internet) coupons are killing me!

I’m getting more business than I can handle.”                                                                – John, 4 Corners Pizza,  El Sobrante, CA  9/8/11

(and he’s not paying a dime for it! Just ask us!) On top of that, he’s only giving away about 20%,  not the  typical Groupon-like 50% discount – and, of course, there are no ad fees,  only the food cost.

         How many business owners wish they could say what this gentleman is, purportedly, complaining about?  If you’re one who  would  LIKE to handle more business, just give a call.  (And, you won’t  believe the cost … from FREE!)  Call  1-888-4-A-COUPON  (1-888-422-6876) or 925-284-7168

Here’s another comment we got in the same day via the website, YellowPagesCoupons.net and BayAreaCoupons.info the other man was ‘complaining’ about…

‘I’m really inspired with your writing skills as neatly as with the structure for your blog.  …   stay up the nice quality writing, it’s rare to look a great weblog like this one today.’    – Portland Air Duct Cleaning   9/8/11

Call Burt at 1-888-4-A-COUPON  (1-888-422-6876 for LOCAL and NATIONAL top internet marketing (direct mail, too)…

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   FREE Top-Rated NEW MARKETING !  The Complete  7-in-1 Package  – Pay for 1, GET 6 FREE ___ DIRECT  MAIL  ADVERTISING (Coupon Country) – ( from 198.per 10,000 mailer- a 398. Value)) – The 2nd most popular ad medium targets your specific  geographical/demographical markets with low-cost, targeted mailer (Coupon Country). Includes everything (design, printing and postage) for less than 2c per home. BONUS: All other media platforms INCLUDED FREE – see below – a $1,000 plus value when you do one or more mailings:  FREE-The following 6 Top Marketing Media with purchase of Direct Mail (above0: _

__FREE OPTIMIZED WEBPAGE  (SEO )   INTERNET ADVERTISING  (Value: $99/mo.) – Combines the #1marketing platform today   with ever-popular coupons (think GROUPON – only without the fees) Included FREE with DIRECT MAIL (above.   Most SEO (Search Engine Optimization) consultants charge $1,000  .  (YellowPagesCoupons.net or BayAreaCoupons.info)

___FREE  TEXT MARKETING     (value $99./mo.)  –  The new, powerful  and growing  ad medium boasts a 97% readership, destined to  become the new email advertising, only more successful  (email has only 1-10% readership)  very soon.  Note the growing number of 5 or 6-digit ‘short codes’ and QR bar codes on print ads and signs.  People are in contact with their cell phones virtually 24/7 giving text marketing the most captive audience of all media

___ FREE EMAIL Blasts    ($99. VALUE/ mo.) – Opt-in email is stil one of the most popular ad media.  No, it’s not spam email. We’ve built (and still building) a list of thousands of receptive coupon users. We blast your coupon/message 2-4x per month  – how can you go wrong for FREE, let alone $99  to reach permission-based email prospects?

___ FREE MOBILE Marketing – Along with Text Marketing, it’s  the new big thing.  By next year it is expected that more people will be shopping from their  cell phones than from their PCs.  And mobile buyers spend 3x as much as do PC users, according to recent Neilson study.  Our websites and your Web Pages are OPTIMIZED for cell phone use.

___ FREE Mobile Apps  Coupon Country / BayAreaCoupons.info/YellowPagesCoupons.net  has  a new apps  . Cell  phone users upload our mobile-friendly apps to access your web pages for instant,  frequent shopping from their phones . We can also design an individual app for a nominal charge.

___ FREE FACEBOOK / Social Media – Some call Facebook and Twitter the ‘new email’. It any case, it’s a  market not  to be missed for business. We’ve got popular pages and app for this, too where we can include you, or set you up with  your own facebook  or twitter page Don’t Be Left Behind.  Call Your Friendly 1-Stop-Cost-Effective  Marketing Comoany:  1-888-422-6876 Call   (925)284-7168   or Reserve Space Online at:   http://couponcountry.com/pages/reserve.html   

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WEBSITE OPTIMIZATION and SEARCH ENGINE OPTIMIZATION (SEO):

Many businesses have great websites. They pay upwards of $5,000 or more for flashy websites, with ‘flash’ and video and all the bells and whistles. however , often these websites are never optimized. One can have the greatest website , but if a website is not ‘optimized’ there will be little or no new traffic coming to the site. Whether you build your own website or use a ‘professional’ website builder , It’s not uncommon for the optimization process to be overlooked and this is a BIG MISTAKE. It can often be the difference between a successful business or one that goes OUT OF BUSINESS.

There are actually TWO TYPES OF OPTIMIZATION:

1) WEBSITE OPTIMIZATION determines whether the actual
website itself is smoothly functioning; It must have the right balance of content – words, pictures, flash and video – so that pages load quickly and smoothly. How often have you become frustrated waiting for a website to open, so much so that we often leave the website, a potential customer lost to that malfunctioning website. There are other key elements of simple optimization, such as determining the right type of website or blog for one’s business, the size, target market , etc.

2) SEARCH ENGINE OPTIMIZATION – As important as is website optimization, ‘SEO,’ as its known In the tech business, IS ever so critical. As much as a company puts into building its website, it should spend a lot more on SEO, as this is the key to bringing new potential customers to one’s website via the search engines, thus Search Engine Optimation. The goal is for a business to be found as high up as possible on Google and other Search Engine pages when people look for particular businesses, product s or services, using key search terms, or keywords.

There is so much that goes into the process of Search Engine Optimization, from determining the best , matching search terms (keywords); this alone can be a daunting task, determining whether one wants to buck potential heavy competition with general words, or go for less – competetive ’niche’ keywords or phrases.

Then there are other elements inSEO, including the ever –important ‘backlinks,’ getting large numbers of related websites and directories to ‘link back’ to one’s site. Social marketing has become very big in SEO, vying with email as a way of directly reaching out as an aggressive form of marketing, rather than a passive one.

Of course, basic SEO musn’t be overlooked, the use of Search-engine friendly ‘meta-tags’ including the ever-important headline, description, and, again, keywords. The latter dovetails with simple website optimization , the number and length of keywords and phrases, the requisite photos and videos for which Google ‘bots’ and other ‘spiders’ crawl .

SEO is an ongoing and time-consuming activity, can be costly but necessary. For example, backlinking must be a slow and steady process, as search engines don’t want to see a sudden influx of links and then nothing. Automated SEO IS being done now, but there is some question how effective it is; Google and other sophisticated ‘spiders’ look for organic, natural, manual backlinking. If one gets by with automated SEO it could be only a matter of time before the SEARCH ENGINES figure out the new ways people will try to beat the competition and save time with ‘cutting edge ’ SEO, or so one may believe until they get ‘shut down’ by the search engines, which can happen.

Then there is ‘pay per click’ marketing, most popularized by Google ‘Adwords. This can get expensive and a good way to lose a chunk of money unless one really knows what they’re doing.

BEST BAY AREA SEO

Kaufman Advertising / Coupon Country have been a leading cost-effective ‘marriage mail’ marketing firm , having spent the past couple years learning ‘the ropes’ of SEO , particularly San Francisco Bay Area SEO, as print advertising transitions to internet; Internet marketing is now the No. 1, most popular advertising medium for both businesses and consumers, followed by direct mail, and Coupon Country features both media in a ‘2-in-1 Top-rated Marketing’ package , as it bills itself. While most SEO firms charge upwards of $500-$2,000 per month to optimize a website, Coupon Country offers a unique program , where it will either link your existing website to an optimized ‘landing page’ on one of its master sites, or build a cost-effective, optimized ‘mini’website for you, for a fraction of the cost others charge. Remember, it’s the SEO that is most important.

BEST ONLINE MARKETING and Coupon Country would rather save one money on the website and do a bang-up SEO job than vice versa. For as little as $50 a month, Coupon Country generally achieves 1st Page Google Ranking for most of its clients for popular search terms, via its key, master discount-oriented websites. Now that expensive print advertising-including competitive Phone Directory Advertising and newspaper adveretsing- have dropped off significantly in effectiveness and popularity , Businesses can actually reduce their advertising budgets now and get better results with effective SEO-website marketing Best Online Marketing.us and COUPON COUNTRY offer a FREE DEMO to show you how it can bring your website to the fore, usually within a couple weeks. Visit these sites and/or Call 1-888-4-A-WEBPAGE (1-888-429-9327) for more info . But, whatever you do, be sure to include SEO / Bay Area SEO in your marketing plans.

Get guaranteed search engine optimization – 1st Page Google Searches,best search engine optimization,search engine optimization packages from a search engine optimization specialist. We feature the latest search engine optimization strategy having spent the last two years learn search engine optimization and , in particular, Bay Areas SEO. We can show you search engine optimization results, based on our search engine optimization tutorial and search engine optimization strategies.

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