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In its 2010 study, we learned that Internet Marketing has replaced the old, traditional print (newspaper and phone book ) along with broadcast TV and radio , as the top ad media of choice by business and consumer alike – and more cost-effective (Ad-ology), with direct mail a close second. . Now , within the top-ranked INTERNET, Ad-ology has broken down the internet by category, showing email marketing still leads the way, along with website development (SEO) and mobile marketing coming on strong. Coupon Country and YellowPagesCoupons.net feature these top marketing platforms at unbelievably low rates 1-888-422-6876.
According to Ad-ology’s survey, the top places where small businesses will put their marketing dollars in 2011 are e-mail marketing (72.7 percent in 2011 vs. 56.6 percent in 2010) and company website development (70.5 percent in 2011 vs. 57.7 percent in 2010).
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In a social media world, it’s nice to hear that small companies are putting energy into their websites and e-mails. After all, websites don’t build themselves. And as Tim Berry said in an earlier post on Small Biz Trends, “e-mail is the backbone of social media.”
Optimism and New Advertising
Additionally, the forever optimistic small-business community expects more sales this year (more than 56.2 percent). Simultaneously, they seem to see some relatively untapped, cost-effective digital options like online videos, as well as increased mobile advertising, as viable marketing options this year.
45 percent of businesses plan to use online video in their marketing in 2011, vs. 28.4 percent in 2010.
35.9 percent of small businesses surveyed plan to use mobile advertising in 2011, vs. 21.3 percent in 2010.
Only time will tell whether these goals come to pass, but since more days of 2011 are ahead of us than behind us, seeing what other small businesses plan to do can be a gift for the strategist. How will you market yourself in 201
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read moreBay Area Backlinks – Your Questions About Marketing Mix – BAY AREA BACKLINKS
Ruth asks…
What element of the marketing mix do you think is most critical when positioning products or services to your?
What element of the marketing mix do you think is most critical when positioning products or services to your target market? Why?
admin answers:
Internet, Online, Web – Call it what you will but ONLINE ADVERTISING is here to stay, quickly replacing print marketing such as newspaper, phone book yellow pages and even radio and TV advertising.
You must have at least a web page and make sure it’s optimized.
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The mix is a bundle of variables which are offered to the customer. These include the product or service itself (its advantages); its availability (the place where and when it is available, delivered or distributed); its image (the way it is promoted) and, of course, the price which should be charged.
These are some of the ingredients which a marketing manager must mix together when optimising a limited amount of resources.
What is the best mix? A marketing manager has to juggle resources and decide on the best marketing mix. Should money be spent or forfeited on: reduced prices? Improved products? New delivery trucks? Or maybe invest all your money in a high risk TV advertising campaign?
Did you recognise the 4 Ps just there? In 1960 Jerome McCarthey presented the 4 Ps to the world. Since then marketing managers around the world have become familiar with them. Can you recall them?
In addition to the 4 Ps, there are other approaches to the mix. These are explored under ‘Different Approaches’ subtopic as shown in the title map.
Richard asks…
How does a company design the proper marketing mix?
Marketing strategy consists of selecting a segment of the market as the company’s target market and designing the proper marketing “mix” that meets the needs of that segment. Discuss how this is achieved.
admin answers:
The Marketing Mix is known the elements that make up the marketing process. They include:
Price
Product
Place
Promotion
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Thomas asks…
How do you create a Target Market and Marketing Mix?
I am creating a new product which is an interactive science and math game to help kids ages 6-12yrs old with their homework. I am trying to come up with a target market besides age and kids who are getting low grades in these subjects and the marketing mix. I so do not understand the Marketing Course and need help with the target market and marketing mix. Please help me since I hae never created a new product marketing plan.
admin answers:
1)Look at the age and gender of the people who use your product. You can do this by surveying the consumers or deciding what age and gender you want to attract to your product.
2)Find out your consumers’ education and income levels. You may be able to market differently to those who have earned a college degree versus those who haven’t and to those who are in a high income bracket versus those who aren’t.
3)Notice the marital status and family life cycle of your target consumers. Find out whether they are single, newlyweds, have been married for many years, or have children or grandchildren. Each type spends money differently.
4)Look at the ethnic and religious background of the people who use your product. This may not make a difference in many cases, and is often good to know.
5)Put all the demographic information into a customer demographic profile. For example, you may find that your target market includes people in their 30s and 40s who graduated from high school, have a middle class income and are married with young children.
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